The first case study I was exposed to at Business School was the very famous 1960’s study by Theodore Levitt called Marketing Myopia. He points out that “the history of every dead and dying ‘growth’ industry shows a self-deceiving cycle of bountiful expansion and undetected decay.” He uses the illustration of the railroad business whichRead more
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I love humour. Our sad and melancholic world needs more of it. Laughter is a therapy and one of God’s great gifts. I am told that Orthodox priests often begin the Easter Sunday worship service with a joke, seeking to underline the joy of Easter morning, the movement from sadness to celebration, death to life.Read more
